One of the first reactions to ZooTok was the suspicion of a cyber-passer-by that it’s a ploy to steal people’s mobile numbers and then sell it on to the highest bidder for marketing purposes. Although I was shocked and the idea had never crossed our minds that someone might think this, after further reflection I can’t say I blame them. The internet today is full to the brim from various simplistic or elaborate ploys to steal your bank details, credit card info, surfing habits, product preferences, favourite colour and what have you. It’s only natural to watch out for these and unfortunately that has an impact on legitimate ventures.

All we can all do is make our way through the maze of dodgy websites and emails and try to tell them apart from the rest of the valuable info and opportunities out there…