It’s not been easy and it’s not been boring, but http://www.zootok.com is live!

Built by Otu and me, ZooTok is a service that allows you to make phone calls anywhere in the world, landline or mobile and pay only 50p per call. Apart from that, you can also initiate calls from your mobile by sending the number you wish to call to the ZooTok number. And there 2 free calls for anyone who registers, so you can try it for free!There are other cool little features, for example you can save aliases for numbers you call regularly, so that you can text the alias rather than the number. We’ll add more as we go along.

Now the real challenge begins, getting people to try it out, which essentially means letting people know it exists. There have already been a couple of appearances in blogs (here and here), but there’s a long way to go.

This is a most exciting and educational experience. I’ll post back with updates (well, as soon as I’m back from my two weeks of holidays in Greece!)